About R&R Teamwork Ltd
R&R Teamwork is an independent drinks PR agency specialising in brand strategy. Established in 1995, our London-based company has been rewarded for its professionalism, individuality and creativity.
As an agency, R&R specialises in PR and marketing of Wine, Beer, Spirits, Restaurants and Food. We focus on education, knowledge and flair, combining the serious with the unexpected and working with fun food and alcohol combinations whenever we can.
We have inspired articles for our clients on a diverse range of subjects: the science of ageing beer; the way that glass shape alters taste; the health benefits of wine and beer; the cellaring potential of higher alcohol beers; the best single varietal wines to accompany South American ceviches; the science of steam-ageing Madeira - conducted in a London Sauna; and the effects of 'terroir' on grapes, hops, barley and blackcurrants.
R&R helps restaurants to launch, or to publicise their menus, chefs or food philosophy. We also work closely with top restaurants to create special menus matched to clients' brands, and to hold dinners matching a range of food styles or categories to clients' wines, beers or spirits. Past pairings have included cheese; chocolate; asparagus; gulls eggs; sushi; smoked foods; pies; puddings; and Scottish, English, French, Tandoor, Goanese, Danish and Thai cuisines.
R&R also works closely with cookery schools and wine schools, and was a founder of www.thebeeracademy.co.uk, the world's first generic beer school.
R&R's most NPD is Mr Trotter's Great British Pork Crackling, which uses All-British pork to re-define an iconic - but previously lowly British food - the pork scratching. Launched in November 2011, at a 7-course scratching dinner, Mr Trotter has inspired tutored tastings of his rind alongside wines, sherry and beer in pubs, The Tate Modern, farm shops and in cookery schools. Mr Trotter's is now available in Selfridges, Fortnum & Mason, Harvey Nichols, and in delicatessens, farm shops and pubs up and down the country.
In terms of client care, R&R is often required to play a strategic role in all aspects of our clients' products including production, packaging, new product development, pricing and distribution. We regard this broader sharing of ideas and advice as a vital additional resource for building our clients' brands at all stages of their life cycle.
R&R has been voted the top drinks UK PR agency in Wine Business, and by The Circle of Wine Writers; and been described in a Harpers Retail survey of wine writers as the "most responsive, efficient, proactive PR agency".
“Utterly amazing. If everyone in the wine, beer and the rest of the booze business worked as hard and as accurately as this we would all be living in a much better place - you have applied my appallingly pedantic self-imposed mantra of accuracy, with an unimpeachably beautiful quality angle to an orgasmically 'boring' subject and given it the seemingly impossible kiss of life!”
Matthew Jukes, Wine Writer, Mail on Saturday