R&R included in The Public Relations Companies to Watch
R&R were included in ‘The Public Relations Companies to Watch’ in the September 2012 issue of Meiningers Wine Business International.
As the article says, “The company has one of the most diverse client lists in the business, and has cultivated a reputation ... for a playful quirkiness”.
Wychwood Launches Fruit Beer Range
Following the success of its fiery Gingerbeard product, launched in August 2011, the Wychwood Brewery is adding two other fruit beers to the range. The flavoured alcoholic long drinks category is the fastest and Wychwood was quick to meet this demand by creating two new beverages: Snake's Bite and Forest Fruits.
They are both traditionally crafted beers, with Snake's Bite infused with cider apples and Forest Fruits blended with mixed berries. They are a refreshingly light option for young male and female drinkers who enjoy long drinks served chilled over ice – perfect for summer.
Available in cases of 8 x 500ml bottles, Wychwood believes the family of products will add sinful flavour to any bar this summer. Justin Way, head of category marketing at Wychwood parent company Marston's, said: "These beers are different because they are created from a genuine beer base, offering more depth of flavour whilst still appealing to drinkers who enjoy a sweeter taste."
New glassware and POS material is available to on-trade stockists and the launch will be supported with social media and digital promotions, festival-based sampling activity, branded merchandise and a comprehensive trade and consumer PR campaign.
Liefmans Fruitesse Cupcakes
Liefmans Fruitesse Cupcakes – fruit, beer and cupcake combined in one
If you can add beer to bread, or to the batter of fish and chips, or to marinades, why not cupcakes as well?
The addition of cherries, bilberries, elderberries, strawberries and raspberries to this traditional sour brown Belgian beer make it something special, and Liefmans Fruitesse adds vibrant red fruit flavours to the billowy cakes. The sparkling fruitiness of Liefmans Fruitesse means that it will find friends even with people who think they don't like beer.
More information and the cupcake recipe can be found here.
The Journey of Barley
Robin Appel has created a video to celebrate the journey of barley from field and farmer, to maltster, to brewer and pub.
Barley is to beer what the grape is to wine. It’s the body and soul of beer, adorning ales and lagers with not just alcohol, but their colour, their texture, their sweetness and their beautiful bubbles.
Honey, warm bread, espresso, chocolate, nuts and caramel are just some of the flavours brought to beer by British barley. Barley gives soft milds their sweetness, pale Ales and lagers their glorious golden hue, and porters and stouts their full-bodied, velvety smoothness.
The video is available online at http://youtu.be/-0FjkJtqj0w
