What We Do

We treasure our unsurpassed address book, always building on our creative and tailored approach to press relations for which we are recognised throughout the UK’s food and drink media circles.

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With a personal touch when engaging with trade or consumer, print or digital, social or traditional media, we are a trusted source of credible information.  The most influential journalists and content creators know they can count on us for information and inspiration, covering the highest-ranking international wine platforms (including Decanter.com and JancisRobinson.com), with the latter’s MW founder describing us as ‘PR Royalty.’  

 

We ensure that our PR generates exposure for our clients stand out from the crowd, while also supporting the growth of newer and start up brands.  Our comprehensive approach to managing media comms allows us to offer services including complete press office functions, crisis management and media coverage monitoring across multiple platforms.

In an ever-changing marketplace, it’s never been more important to demonstrate that every client’s product is relevant to its target audience.  

 

Strong trade relationships with wine buyers, independent retailers, sommeliers and restaurateurs are key for positively positioning our clients’ products into the applicable points of sale.  

 

We aim to engage these individuals – the caretakers of the drinks industry who influence the influencers – to share the stories behind the labels of the wines that we represent, which drives listings and ultimately results in sales.

 

When many others avoid change, we embrace and enjoy the fluidity of the UK trade landscape.  Our broad contact list of trade professionals spans this market so that we always know who to reach out to with a specific campaign or project brief.  

 

When we want to take our work into European or American markets, we can engage our international sister agencies with whom we comprise TDG (Think Drink Global).

A key element across the marketing mix and never more so than in PR, clear and impactful messaging needs to be well timed and well positioned against a client’s values to properly resonate with the target audience.  

 

Whether the aim is to educate, raise awareness or inspire – and often it is all of the above – copywriting brings together the headlines, long copy and imagery that acts like an advertisement of your brand or product.  

 

The words that we write deliver so many important marketing assets, from press releases, media pitches, company announcements, social media posts, blog articles, website content, executive bios, fact sheets and sometimes, crisis statements.

 

As masters of concise and compelling messaging, the R&R team knows how to educate others about each client’s products. Well-versed in research, creativity, SEO, writing, market trends and more, we can confidently formulate 'the right words' into attractive copy that puts a client’s business on a pedestal in front of the media and current or prospective customers – be those members of the trade or consumers.

As the media communications landscape evolves, so too do we, and over recent years, our relationships with content creators have flourished.

 

The new generation of communicators with their finger on the pulse and at the front of, and often ahead of, the latest news, we are in regular communication with a wide range of content creators, getting to know them, and what makes them tick.

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This insider knowledge is invaluable for our clients’ campaigns, ensuring we can recommend the right person for the brand and the job, whether that is hosting an intimate gathering at their house, hosting an event for consumers, or creating collaborative posts for a specific campaign.

 

The R&R team can support and guide with a strategic social media approach to ensure the best results for your campaign.

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We are experienced and avid strategists, developing plans that are bespoke to individual clients and their specific needs – whether that is media coverage, importer relationships, consumer engagement or increased social media presence.  

 

Because one size never fits all when it comes to PR, we work with each individual team to identify target audiences, develop key messages and decide which tactics will help us get a business where it wants or needs to be.

 

More often than not, we write our own PR briefs, setting out clear goals that support business as well as marketing objectives.  

 

Bringing each campaign to life is only part of the fun, and we will carefully evaluate the effectiveness of our PR efforts, advising clients on how to best use results to further manage their public image and reputation.     

 

 

As an agency we relish any opportunity for networking, and we enjoy using events to connect our clients directly with their target audiences, providing well-executed, memorable moments for them to forge stronger ties with key stakeholders.  

 

Whether these are face-to-face or virtual interactions, our aim is always to build the most personal and impactful connections with attendees.  

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From product launches that are many years in the pipeline to annual vintage releases; from formal press conferences and summits to celebratory awards ceremonies and charity galas; as well as experiential visits, workshops and seminars - plus everything in between - our team has perfected the art of organising and hosting down to the minutest detail.  

 

We focus on fitting a client’s IRL or online showcase into the parameters of a budget to deliver well-planned events that generate buzz.

 

Wherever possible, we package our events into a PR programme that is supported by press releases, interviews and photo calls, ensuring that our messaging is amplified to the max.